We The Food is the alternative where you set the price on your surplus — no algorithm, no per-bag fee.
Request a pilotToo Good To Go prices at roughly one-third of retail — before their per-bag fee. No negotiation: that is the price their algorithm sets.
We The Food gives you the decision back. You know your product best — you set the price.
Everything works the way it does now: list at the end of the day, the customer pays in the app, collects in your pickup window, you confirm it easily. No new till system, no invoicing, no cash.
What changes: you set the price yourself, list as many dishes as you have, and we take no fee.
| Channel | Per dish | Per year |
|---|---|---|
| Too Good To Go price set by algorithm | €4.00 | €6,000 |
We The FoodLow risk Sells fast — buyers see clear value vs full price | €5.50 | €8,250 +€2,250 |
We The FoodBalanced Strong value — most buyers still convert; good default to start with | €7.00 | €10,500 +€4,500 |
We The FoodAmbitious Max revenue — may not sell every night; TGTG is your fallback | €9.00 | €13,500 +€7,500 |
5 dishes × 300 trading days. Worked example; Too Good To Go figure uses the one-third pricing rule.
List with We The Food first. What's left at closing goes into your Too Good To Go bag, exactly as now.
You list on We The Food
At your price — e.g. €9.00
Sells → you keep €9.00
+€5.00 more than Too Good To Go
Doesn't sell → goes to TGTG bag
You still recover €4.00 — nothing is wasted
Price with confidence. The safety net is already there.
Two weeks. No cost, no contract, stop any day. You keep full control over price and volume.
Request a pilot