Fighting food waste shouldn't cost you margin.
Request a pilot€10.50 is what your 6-pack donut box can recover.
Too Good To Go pays about half of retail for their 6-pack box — before their per-bag fee.
We The Food believes merchants know best what price is fair for their own surplus — so you set it. At €12.00, that's what the box earns.
+€1.50 more recovered with We The Food
Based on Brammibal's own published box price and their current Too Good To Go listing.
Same operation. Different economics.
Everything works the way it does now: list at the end of the day, the customer pays in the app, collects in your pickup window, you confirm it easily. No new till system, no invoicing, no cash. Listing takes one photo and a quantity.
What changes is the pricing. You set the price on each dish, list as many as you have, and we take no fee.
2 boxes a night. One store.
| Channel & price | Per night | Per year |
|---|---|---|
| Too Good To Go actual price | €21.00 | €6,300 |
| We The Food Your price: €12.00 | €24.00 | €7,200 +€900 |
| We The Food Your price: €13.50 | €27.00 | €8,100 +€1,800 |
| We The Food Your price: €15.00best value | €30.00 | €9,000 +€2,700 |
Same food. Same night. One store.
Two boxes × 300 trading days. Too Good To Go and retail prices are Brammibal's own published figures. You set the price on each box — €15 is still ~30% below retail.
Run both.
List with We The Food first. What's left at closing goes into your Too Good To Go bag, exactly as now.
We're offering a pilot with one Berlin store.
Two weeks. No cost, no contract, stop any day.
Anggi Permana Harianja
Founder, We The Food
permanaharianja@gmail.com