Fighting food waste shouldn't cost you margin.
Request a pilot€4.21 is what your Chicken Teriyaki Bowl can recover.
Too Good To Go prices at about a third of retail — before their per-bag fee.
We The Food believes merchants know best what price is fair for their own surplus — so you set it. At €6.50, that's what the bowl earns.
+€2.29 more recovered with We The Food
Based on the one-third pricing rule reported in independent research on Too Good To Go's operations.
Same operation. Different economics.
Everything works the way it does now: list at the end of the day, the customer pays in the app, collects in your pickup window, you confirm it easily. No new till system, no invoicing, no cash. Listing takes one photo and a quantity.
What changes is the pricing. You set the price on each dish, list as many as you have, and we take no fee.
6 bowls a night. One store.
| Per night | Per year | |
|---|---|---|
| Too Good To Go, at the ceiling | €25.26 | €7,578 |
| We The Food, at €6.50 | €39.00 | €11,700 |
| Difference | €13.74 | €4,122 |
Same food. Same night. One store.
Six bowls × 300 trading days. Too Good To Go figure is best case — the full one-third of retail, fee excluded.
Run both.
List with We The Food first. What's left at closing goes into your Too Good To Go bag, exactly as now.
We're offering a pilot with one Berlin store.
Two weeks. No cost, no contract, stop any day.
Anggi Permana Harianja
Founder, We The Food
permanaharianja@gmail.com